// PROJECT OVERVIEW

With this project I was contracted to update and refresh the brand identity for Ray Frey Auto Center, a family owned & operated auto repair facility in Kearny Mesa.

Their old logo used a serif font that dated the logo. I updated the logo with a thicker sans serif font for a modern look. I also updated the blue and red color palette. Our first step after creating the new logo was updated their exterior signage. I worked with the sign company to provide them with a print ready file for the massive sign outside of the auto shop.

I have also utilized the logo in a newly redesigned website, business cards, flyers, trifold brochures, and much more.